<p data-start="298" data-end="902">ZoomInfo is one of the most widely used B2B data and sales intelligence platforms on the market today. Its rich database, advanced filtering, intent signals, and deep company insights make it a go-to choice for sales, marketing, and recruitment teams looking to accelerate growth. But with powerful tools comes complex pricing &mdash; and ZoomInfo&rsquo;s cost structure can be confusing for first-time buyers. In this article, we&rsquo;ll break down ZoomInfo pricing, explain what each plan includes, uncover hidden costs, and show you how to pick the right option for your business. <span style="font-family: Calibri, Arial; font-size: 11pt;">find my face</span>

<hr data-start="904" data-end="907" />
<h2 data-start="909" data-end="933"><strong data-start="912" data-end="933">What Is ZoomInfo?</h2>
<p data-start="935" data-end="1338">ZoomInfo is a subscription-based platform that provides verified B2B contact and company data, tools for prospecting, intent insights, analytics, and integration with CRM systems like Salesforce and HubSpot. It&rsquo;s especially popular among sales, marketing, and talent acquisition teams that need accurate contact details and market insights to fuel outreach efforts.

<p data-start="1340" data-end="1661">Unlike many SaaS tools that offer transparent monthly pricing, ZoomInfo <em data-start="1412" data-end="1422">does not publicly list detailed pricing on its website. Instead, users typically receive a custom quote based on plan level, number of seats, and add-ons &mdash; which can lead to sticker shock if you&rsquo;re unprepared.

<hr data-start="1663" data-end="1666" />
<h2 data-start="1668" data-end="1712"><strong data-start="1671" data-end="1712">ZoomInfo Pricing Structure &mdash; Overview</h2>
<p data-start="1714" data-end="1879">ZoomInfo pricing is structured around <strong data-start="1752" data-end="1785">a few core subscription tiers. These plans differ in terms of included credits, features, and the scale of tools available:

<div class="TyagGW_tableContainer">
<div class="group TyagGW_tableWrapper flex flex-col-reverse w-fit" tabindex="-1">
<table class="w-fit min-w-(--thread-content-width)" data-start="1881" data-end="2431">
<thead data-start="1881" data-end="1937">
<tr data-start="1881" data-end="1937">
<th data-start="1881" data-end="1888" data-col-size="sm">Plan</th>
<th data-start="1888" data-end="1909" data-col-size="sm">Approx Annual Cost</th>
<th data-start="1909" data-end="1925" data-col-size="md">Core Features</th>
<th data-start="1925" data-end="1937" data-col-size="sm">Best For</th>
</tr>
</thead>
<tbody data-start="1995" data-end="2431">
<tr data-start="1995" data-end="2084">
<td data-start="1995" data-end="2006" data-col-size="sm"><strong data-start="1997" data-end="2005">Lite</td>
<td data-start="2006" data-end="2015" data-col-size="sm"><em data-start="2008" data-end="2014">Free</td>
<td data-start="2015" data-end="2052" data-col-size="md">Limited contact search, basic data</td>
<td data-col-size="sm" data-start="2052" data-end="2084">Individuals/very small teams</td>
</tr>
<tr data-start="2085" data-end="2189">
<td data-start="2085" data-end="2104" data-col-size="sm"><strong data-start="2087" data-end="2103">Professional</td>
<td data-start="2104" data-end="2120" data-col-size="sm">~$14,995/year</td>
<td data-start="2120" data-end="2174" data-col-size="md">Core database access, basic search & outreach tools</td>
<td data-col-size="sm" data-start="2174" data-end="2189">Small teams</td>
</tr>
<tr data-start="2190" data-end="2286">
<td data-start="2190" data-end="2205" data-col-size="sm"><strong data-start="2192" data-end="2204">Advanced</td>
<td data-start="2205" data-end="2221" data-col-size="sm">~$24,995/year</td>
<td data-col-size="md" data-start="2221" data-end="2267">Enhanced data, intent signals, more credits</td>
<td data-col-size="sm" data-start="2267" data-end="2286">Mid-sized teams</td>
</tr>
<tr data-start="2287" data-end="2431">
<td data-start="2287" data-end="2299" data-col-size="sm"><strong data-start="2289" data-end="2298">Elite</td>
<td data-start="2299" data-end="2316" data-col-size="sm">~$39,995+/year</td>
<td data-col-size="md" data-start="2316" data-end="2367">Full suite, premium features, advanced analytics</td>
<td data-col-size="sm" data-start="2367" data-end="2392">Large teams/enterprise</td>
</tr>
</tbody>
</table>
</div>
</div>
<p data-start="2433" data-end="2676">Each plan generally requires a <strong data-start="2464" data-end="2493">mandatory annual contract, with no option to pay month-to-month. This model ensures long-term commitments but also means budgeting is an important step before signing up.

<hr data-start="2678" data-end="2681" />
<h2 data-start="2683" data-end="2726"><strong data-start="2686" data-end="2726">1. ZoomInfo Lite (Community Edition)</h2>
<ul data-start="2728" data-end="2987">
<li data-start="2728" data-end="2780">
<p data-start="2730" data-end="2780"><strong data-start="2730" data-end="2739">Cost: <em data-start="2740" data-end="2778">Free (with data sharing requirement)

</li>
<li data-start="2781" data-end="2875">
<p data-start="2783" data-end="2875"><strong data-start="2783" data-end="2803">Key Limitations: Limited to basic search and exports (e.g., up to ~10 contacts/month).

</li>
<li data-start="2876" data-end="2987">
<p data-start="2878" data-end="2987"><strong data-start="2878" data-end="2895">Who It&rsquo;s For: Freelancers or very small teams wanting a taste of ZoomInfo without financial commitment.

</li>
</ul>
<p data-start="2989" data-end="3380">The Lite Plan is essentially a freemium tier that requires users to share their email contacts and metadata with ZoomInfo in order to access its database. You get basic contact and company search with limited export capabilities. This plan is not suitable for regular sales or recruitment use because of the low export limits and lack of advanced tools.

<hr data-start="3382" data-end="3385" />
<h2 data-start="3387" data-end="3414"><strong data-start="3390" data-end="3414">2. Professional Plan</h2>
<ul data-start="3416" data-end="3682">
<li data-start="3416" data-end="3447">
<p data-start="3418" data-end="3447"><strong data-start="3418" data-end="3427">Cost: ~$14,995 per year

</li>
<li data-start="3448" data-end="3502">
<p data-start="3450" data-end="3502"><strong data-start="3450" data-end="3471">Included Credits: ~5,000 bulk credits annually

</li>
<li data-start="3503" data-end="3599">
<p data-start="3505" data-end="3599"><strong data-start="3505" data-end="3515">Users: Typically starts with a few seats (often ~3), with additional seats costing extra

</li>
<li data-start="3600" data-end="3682">
<p data-start="3602" data-end="3682"><strong data-start="3602" data-end="3616">Ideal For: Small sales and marketing teams exploring data-driven prospecting

</li>
</ul>
<p data-start="3684" data-end="3703"><strong data-start="3684" data-end="3701">What You Get:

<ul data-start="3704" data-end="3886">
<li data-start="3704" data-end="3762">
<p data-start="3706" data-end="3762">Core access to ZoomInfo&rsquo;s contact and company database

</li>
<li data-start="3763" data-end="3790">
<p data-start="3765" data-end="3790">Advanced search filters

</li>
<li data-start="3791" data-end="3839">
<p data-start="3793" data-end="3839">CRM integrations (Salesforce, HubSpot, etc.)

</li>
<li data-start="3840" data-end="3886">
<p data-start="3842" data-end="3886">Data enrichment and verified contact details

</li>
</ul>
<p data-start="3888" data-end="4285">The Professional plan is the gateway to ZoomInfo&rsquo;s data platform. It provides essential tools for building prospect lists and integrating that data into your CRM. However, it lacks advanced analytics and intent data that the higher plans offer. Extra user licenses commonly range around <strong data-start="4175" data-end="4199">$1,500/year per user, and larger teams may receive volume discounts.

<hr data-start="4287" data-end="4290" />
<h2 data-start="4292" data-end="4315"><strong data-start="4295" data-end="4315">3. Advanced Plan</h2>
<ul data-start="4317" data-end="4505">
<li data-start="4317" data-end="4348">
<p data-start="4319" data-end="4348"><strong data-start="4319" data-end="4328">Cost: ~$24,995 per year

</li>
<li data-start="4349" data-end="4425">
<p data-start="4351" data-end="4425"><strong data-start="4351" data-end="4372">Included Credits: ~10,000 bulk credits + ~1,000 monthly user credits

</li>
<li data-start="4426" data-end="4505">
<p data-start="4428" data-end="4505"><strong data-start="4428" data-end="4445">Who It&rsquo;s For: Medium-sized teams needing deeper insights and automation

</li>
</ul>
<p data-start="4507" data-end="4537"><strong data-start="4507" data-end="4537">Advanced Features Include:

<ul data-start="4538" data-end="4780">
<li data-start="4538" data-end="4620">
<p data-start="4540" data-end="4620">Buyer intent signals showing when prospects are actively researching solutions

</li>
<li data-start="4621" data-end="4691">
<p data-start="4623" data-end="4691">Enhanced search including technographics and organizational charts

</li>
<li data-start="4692" data-end="4740">
<p data-start="4694" data-end="4740">Monthly credits per user for ongoing exports

</li>
<li data-start="4741" data-end="4780">
<p data-start="4743" data-end="4780">Better automation & workflow features

</li>
</ul>
<p data-start="4782" data-end="5064">The Advanced plan steps up from Professional by offering deeper data insights that can help teams prioritize leads more intelligently. Ideal for companies that want to scale outreach and build automated workflows on top of CRM and contact data.

<hr data-start="5066" data-end="5069" />
<h2 data-start="5071" data-end="5091"><strong data-start="5074" data-end="5091">4. Elite Plan</h2>
<ul data-start="5093" data-end="5268">
<li data-start="5093" data-end="5125">
<p data-start="5095" data-end="5125"><strong data-start="5095" data-end="5104">Cost: ~$39,995+ per year

</li>
<li data-start="5126" data-end="5199">
<p data-start="5128" data-end="5199"><strong data-start="5128" data-end="5149">Included Credits: Similar bulk & monthly user credits as Advanced

</li>
<li data-start="5200" data-end="5268">
<p data-start="5202" data-end="5268"><strong data-start="5202" data-end="5215">Best For: Large enterprises or teams with complex data needs

</li>
</ul>
<p data-start="5270" data-end="5291"><strong data-start="5270" data-end="5291">Elite Level Adds:

<ul data-start="5292" data-end="5434">
<li data-start="5292" data-end="5328">
<p data-start="5294" data-end="5328">Premium analytics and automation

</li>
<li data-start="5329" data-end="5352">
<p data-start="5331" data-end="5352">Advanced API access

</li>
<li data-start="5353" data-end="5388">
<p data-start="5355" data-end="5388">Custom workflows and dashboards

</li>
<li data-start="5389" data-end="5434">
<p data-start="5391" data-end="5434">Dedicated support and onboarding assistance

</li>
</ul>
<p data-start="5436" data-end="5708">Elite is ZoomInfo&rsquo;s top-tier package, and it unlocks the most features plus priority assistance. This plan is designed for teams that rely heavily on ZoomInfo for daily operations and require both automation and deep data integration.

<hr data-start="5710" data-end="5713" />
<h2 data-start="5715" data-end="5752"><strong data-start="5718" data-end="5752">Understanding ZoomInfo Credits</h2>
<p data-start="5754" data-end="5987">An important aspect of ZoomInfo pricing is its <strong data-start="5801" data-end="5818">credit system. Every action &mdash; like exporting a contact or enriching a record &mdash; consumes credits. If you exceed your included credits, you must purchase more. Some key points to know:

<ul data-start="5989" data-end="6267">
<li data-start="5989" data-end="6089">
<p data-start="5991" data-end="6089"><strong data-start="5991" data-end="6008">Bulk Credits: A pool of credits that can be used across your team for exports and data pulls

</li>
<li data-start="6090" data-end="6169">
<p data-start="6092" data-end="6169"><strong data-start="6092" data-end="6112">Monthly Credits: Available on higher tiers for recurring usage per user

</li>
<li data-start="6170" data-end="6267">
<p data-start="6172" data-end="6267"><strong data-start="6172" data-end="6190">Extra Credits: Can often be bought in packs (prices vary based on volume and negotiation)

</li>
</ul>
<p data-start="6269" data-end="6438">This system makes it essential to estimate your usage carefully. Heavy export usage or large teams can dramatically increase costs.

<hr data-start="6440" data-end="6443" />
<h2 data-start="6445" data-end="6474"><strong data-start="6448" data-end="6474">Hidden Costs & Add-Ons</h2>
<p data-start="6476" data-end="6611">ZoomInfo&rsquo;s sticker prices only tell part of the story. Many companies discover <strong data-start="6555" data-end="6575">additional costs once they start using the platform:

<h3 data-start="6613" data-end="6661"><strong data-start="6617" data-end="6661">Add-On Tools That May Increase Your Bill</h3>
<ul data-start="6662" data-end="6989">
<li data-start="6662" data-end="6739">
<p data-start="6664" data-end="6739"><strong data-start="6664" data-end="6690">Worldwide Data Access: For global contact/data reach (often ~$9,995+)

</li>
<li data-start="6740" data-end="6813">
<p data-start="6742" data-end="6813"><strong data-start="6742" data-end="6779">Email Verification (NeverBounce): To clean email lists (~$3,000+)

</li>
<li data-start="6814" data-end="6904">
<p data-start="6816" data-end="6904"><strong data-start="6816" data-end="6844">Engage & Workflow Tools: Salesforce outreach, sequence automation (~$10,000+ each)

</li>
<li data-start="6905" data-end="6989">
<p data-start="6907" data-end="6989"><strong data-start="6907" data-end="6948">Intent Data Packs & Advanced Signals: Can add thousands to your annual renewal

</li>
</ul>
<p data-start="6991" data-end="7223">Additionally, CRM integrations and API usage may incur fees depending on how much data you sync. These add-ons can <strong data-start="7106" data-end="7131">double or even triple your yearly expenditure if your team requires them.

<hr data-start="7225" data-end="7228" />
<h2 data-start="7230" data-end="7276"><strong data-start="7233" data-end="7276">Tips for Getting the Best ZoomInfo Deal</h2>
<p data-start="7278" data-end="7365">Given the opaque pricing and annual contract nature, here are strategies to save money:

<h3 data-start="7367" data-end="7395"><strong data-start="7371" data-end="7395">1. Negotiate Upfront</h3>
<p data-start="7396" data-end="7541">Many companies report negotiating <strong data-start="7430" data-end="7450">20&ndash;50% discounts on base prices, especially at quarter or year-end.

<h3 data-start="7543" data-end="7577"><strong data-start="7547" data-end="7577">2. Audit Your Credit Needs</h3>
<p data-start="7578" data-end="7676">Avoid buying more credits than you need. Track typical exports to estimate realistic requirements.

<h3 data-start="7678" data-end="7707"><strong data-start="7682" data-end="7707">3. Consider Team Size</h3>
<p data-start="7708" data-end="7816">Volume discounts often kick in at 20+ users, reducing per-seat cost.

<h3 data-start="7818" data-end="7857"><strong data-start="7822" data-end="7857">4. Bundle Add-Ons Strategically</h3>
<p data-start="7858" data-end="7937">Only purchase additional features that deliver measurable ROI to your business.

<hr data-start="7939" data-end="7942" />
<h2 data-start="7944" data-end="7978"><strong data-start="7947" data-end="7978">Is ZoomInfo Worth the Cost?</h2>
<p data-start="7980" data-end="8376">ZoomInfo&rsquo;s pricing places it in the <strong data-start="8016" data-end="8032">premium tier of B2B data platforms, and many customers find that cost reflects the depth and accuracy of its data. However, smaller businesses with limited budgets may find the entry price too steep and should evaluate alternatives. Savings often require <strong data-start="8275" data-end="8311">negotiation and careful planning before contract signing.

<hr data-start="8378" data-end="8381" />
<h2 data-start="8383" data-end="8400"><strong data-start="8386" data-end="8400">Conclusion</h2>
<p data-start="8402" data-end="8751">Understanding ZoomInfo pricing isn&rsquo;t straightforward, but breaking it down helps you build a budget that fits your goals. From a free Lite plan for basic needs to full enterprise-level Elite subscriptions, ZoomInfo offers options for teams at different stages &mdash; so long as you're ready to commit to annual contracts and plan for credits and add-ons.

<p data-start="8753" data-end="8979">Whether you&rsquo;re evaluating ZoomInfo for the first time or planning a renewal, this cost breakdown should help you decide which plan aligns with your sales, marketing, or recruitment strategy &mdash; and how to spend wisely within it.