There’s a viral TikTok trend called the “Snowball Kiss,” where two people share a small piece of ice or sip a cold drink mid‑kiss. It sounds odd by name, but it’s entirely innocent and meant to be playful—a Gen Z social media moment, not something explicit.

I’ve built a simple website to explain the trend clearly and dispel the confusion around the name. A lot of people come across it assuming it’s adult content, but it’s just harmless fun meant to surprise or entertain in public places or casual hangouts.

If anyone has come across short-form video trends like this on platforms like TikTok or Instagram, I’d love to hear what you think. Does it feel like lighthearted entertainment, or do the names of trends make them seem more misleading than they really are?

Now, if you’re someone who just heard about the Snowball Kiss and thought it was something naughty or weird, let us assure you right now — it’s not. That’s the number one reason this site was created. We noticed that many people were misunderstanding the trend just because of its name. And let’s be honest, the internet is full of strange content and misleading terms, so it’s easy to assume the worst. But that’s not what this is. The Snowball Kiss is cute. It’s safe. It’s clean.

what is snowball kiss