Just wrapped a project with an explainer video production company, and timing was everything. Rushed productions always show. The best companies took 4-6 weeks - scripting alone took 10 days with three revision rounds.

What shocked me? The difference between a $3k and $8k explainer video wasn't fancy animation. It was strategic planning. The pricier company spent two weeks understanding our customer journey before touching software.

Red flag: anyone promising "done in 5 days." Quality explainer videos need breathing room for stakeholder feedback, voiceover recording, and sound design. Budget 6-8 weeks minimum for professional results.